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Who are we?

Who are the Festival Assistants? 

All of the Front of House and Street Team staff are non-paid volunteers, many of them have flown themselves to Prague to assist us on the festival because they are interested in theatre, they get free entry to all shows, but it will never be to the detriment of your ticket sales.  Also of course they are just the people to spread news of your show across the city!!  Please treat these volunteers with respect and remember they are responsible for adhering to Fringe regulations to help the whole event run smoothly.  

Rules for show photo submission, deadline December 15th 2016: 

We need one photograph to represent your show in our printed programme and on our website as a teaser to what you are offering, so choose carefully. 

SENDING INSTRUCTIONS: 

* Send one photograph to us via https://www.wetransfer.com/ (super easy to use and no sign up required). 

* Photo file name must be your show title i.e. myshowtitle.jpg  

* You will be asked for 'Friend's Email' please enter photos@fringe.cz as the recipient.

* You will receive a confirmation email when we have received and downloaded your photo. 

* DO NOT email the photos directly to us.



PHOTO RULES: 

* Must be a photographic image and NOT a graphic design/drawing

* Must NOT include any text, numbers, or logos

* It is NOT possible to make changes once the photo is submitted. 



* The photo you send us must be the same one you will use on other marketing materials (i.e. posters, leaflets, social media) to avoid confusion and to maintain a consistent marketing campaign.  

* Choose an image with bright, vibrant and eye-catching colours. Darker/black and white images have less impact. 

* Keep the 'action' of the photo in the centre as opposed to off-centre. 



PHOTO SPECS: 

Use landscape orientation (not portrait). 

A .jpeg photo with around 5:3 ratio, 2-4 MB in size, minimum 300dpi when 8,5cm (1000px) wide. 

We reserve the right to crop the image to fit the brochure format. 

Fringe Sunday is our free-to-attend 'Fringe market place' which takes place on Sunday 28th May. Full details here

This event is a great promotional opportunity for your show as well as chance to meet other companies performing at the Fringe...

All companies are invited to perform a ONE MINUTE piece to the audience and press in attendance; an extract from the show which will entice people to come and see the whole thing. 

ONE MINUTE may not sound like very much but the idea is to leave people wanting more! 

The event is a short, snappy, fun and tempting introduction to Fringe 2017 and with nearly 50 companies to represent, we must ask you to adhere to the time allocated.

Each ONE MINUTE piece can be framed with an introduction – who you are, what the piece is called and a capped with an announcement about where you are playing and when.

If you are interested in being represented at the event but won't yet be in Prague or are unable to attend due to rehearsals etc, you have the option to submit a ONE MINUTE video clip to promote your show instead.

Fringe is not omni-present in the city for a number of reasons - as is the case for the dozens of other non-commercial festivals, there is no mass presence across the city, instead the festivals rely on cooperations with others to cross market and it's very successful. Part of the reason Prague so beautiful is down to its UNESCO protected status which involves heavy restrictions on the erection of banners/posters in the city centre. 

Here's an insight into the hidden marketing gems we use that you may not be aware of:

Partnerships with local tour guides - distributing flyers and info to raise awareness among visitors.

Promotion to tourists via our accommodation partners Asten Hotels & Mosaic House, posters and flyers in hotel reception/lobby, special food and drink offers and accommodation discounts for Fringe friends. 

A dedicated street team distributing flyers and information to tourists and visitors in the city centre throughout the festival. 

Holding slide before all screenings at Kino Svetozor for a month leading up to the Fringe. Svetozor is a large alternative cinema, expected reach of 10,000 views.

Huge electronic billboard advert on the main highway through the city (2 of them regularly repeated 24 hours per day).

Partnership with Prague City Tourism - flyers and posters in all of their city centre locations (including info stand at the airport) and incentives for their staff to promote the festival. 

Special relationships with many of the large multi-national companies with headquarters in Prague to promote ticket sales among their thousands og English-speaking employees. 

Airport transfer drivers distributing flyers and info about the event to arriving tourists.

Leaflets in non city-central locations (major universities and arts institutions, student dorms,  popular bars and cafes for expats and theatre-goers, international schools, other theatres etc).

1,000 brochures to key target partners, cafes, fringe venues etc. 

1,500 further brochures at venues during Fringe.

Emails to hundreds of English teachers targeting 10s of 1,000s of Czech school kids via our schools liaison programme in collaboration with Prague Youth Theatre. Mailouts to hundreds of schools with English programmes in the Prague area promoting group booking options. 

Fringe partner Tesco My Narodni - Facebook competition for free tickets and window display in large, high-profile spot in city centre, 10,000 Fringe leaflets distributed throughout the store, 10s of Fringe posters in store and at entrances.

Facebook 'partners' - As well as the obvious partners - theatres, media sites etc, most non commercial festivals cross-promote in Prague - mainly on Facebook and by mailing lists... Fringe friends' Facebook pages have fans totalling 100s of thousands.

As with every Fringe, self promotion is a major part of making your show a success - please refer back to the bums on seats document for full details.

Can we have complimentary tickets for friends/company members? 

There is a policy on complimentary ticket requests for company use or performer comps which is - there aren't any!  This is a trial and error decision, which in the end is fair to all.  We know how much it costs all companies to stage their works at the festival, (many travel from across the world) and thus how important tickets sales and revenue are.  Some companies are large, some are small, and the same with venue size so there could be no fair way of doing it.  Also the cost of individual tickets is so low that this is the fairest, simplest and most democratic way to do things.  If you have individual show sponsors or guests coming to your show the best thing to do is buy their tickets or have them buy their tickets from Ticketstream, as they can provide receipts which we can’t on the door so they/you may be able to use them to claim back expenses.

Does the Prague Fringe give out any complimentary tickets? 

Any complimentary tickets which the Festival gives out are to accredited press, sponsors and Fringe staff through the festival office, and subject to availability after sales so there is no detriment to your ticket income.  There are also promoters from across the World Fringe Alliance attending the festival who will also have access to shows.  All will be recorded. 

Can we sell programmes for our show? 

If you wish to bring your own hand-printed complimentary programmes, please give them to the Festival Assistants before your first show and they will happily give these out to your audiences, but we don’t sell programmes.

Can we sell merchandise for our show? 

We do not sell merchandise, you are welcome to sell your owns CDs etc after your show but please do it outside the performance space so that you are not cutting in to the get-out/get-in times of your show and the next.